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23/11/2021

Meet Abdi - our Senior Communications Manager

What a typical day at Homes for Lambeth is like for me

My main responsibilities can vary, but I start every week by looking at our communications outputs for the week ahead. I look at stories and content we are planning to ensure that our messaging is consistent. I spend a lot of my time looking at our coverage on social media and providing support to my team. I also advise colleagues on the best ways to respond to queries, manage tone of voice and communicate their outputs to amplify the great work that Homes for Lambeth does.

Something interesting about me

I can speak in three languages: Somali, Arabic and English. At the age of 10, my family moved to Dubai and then we lived in Northern Somalia, where I finished high-school and my A-Levels.

In my spare time, I try to cycle 10 to 20km every weekend and reward myself by cooking what I’ve been told is the best Sunday roast!

What brought me to the position at Homes for Lambeth

I grew up on a Council estate in London, as my parents came to this country as refugees and were nearly made homeless.

I believe that our journeys start from where we live. A good and stable home will allow people to grow and achieve great things. I’d like to give the opportunities that I was given to young people and families in Lambeth that find themselves in a similar position to where my family began.

What I’m most proud of professionally

I am most proud of when I helped connect 100 local authority leaders across the country to sign up for a pledge to be carbon neutral by 2030.